Both emerging and mature,
A region of tremendous demands and significant constraints.
Not only a global market place with hypermarket chains and the latest electronic toys,
But also a village without shops or roads.
Engaged in online banking and seeking microcredit.
Not even wired yet at the cutting edge of high technology.
Culturally, economically and ethnically diverse while sharing so many common traits.
"one size fits all" suffice…or are you seeking a more intimate
understanding of the Asian customer context and mindset?