This month, our International Director Claire joined the Vietnam team to run a researcher training session on Analysis in Interpretation.
Want to know more about Vietnam? We’ve put together a handy fact sheet to help you get to know the country better...
InsightAsia Vietnam is on the move!
Take a look at the renovations taking place in our new office, which overlooks a beautiful green park to help our creative inspiration in the months to come.
This month, we caught up with Lien Phuong Tran (aka Skinny), Research Director at InsightAsia Vietnam, to discover more about the part she plays in delivering local market understanding and insights for clients in Vietnam.
Take a look at how we streamed live on a mobile phone from a Kuala Lumpur supermarket to clients in London and San Francisco.
Gaining real, unfiltered insights into a culture or lifestyle is a crucial stage in the product development journey. That's why our qualitative user experience (UX) research teams have been out and about conducting street intercepts with clients.
Bringing key Vietnamese market trends to the forefront of attendees’ minds, the “M2 Marketing & Media Network” conference addressed how the changes in Vietnamese culture and economy will be reflected in consumer trends throughout 2017.
So, what were my main takeaways from the day?
We have been experimenting with a Ricoh Theta 360 camera to provide our remote based client teams a better sense of the cooking context in Indonesia.
Marketeers see the central role that social media influencers now play in shaping and curating the cutting edge of social opinion and brand perception. So, as part of our work at IA, we're connecting with a network of active and engaged influencers across SE Asia.
Our qualitative research teams across Asia have been working with several US-led UX teams, bringing local cultural understanding and market sensitivities to help inspire their design thinking.