Outdoor advertising in Bangkok: Media mayhem or top creativity?

InsightAsia’s International Director, Claire Koch, takes a ride on Bangkok’s BTS SkyTrain network and wonders… Is this outdoor media mayhem or creative and effective use of place and space?

Spotlight on Sajan Koch, CEO at InsightAsia

This month, we catch up with Sajan Koch, InsightAsia’s CEO, to find out how the market research industry is evolving, both in Asia and across the globe.

Bhinneka Tunggal Ika: The hallmark of InsightAsia

At InsightAsia, Bhinneka Tunggal Ika, or 'unity in diversity' is a theme which permeates at every level of the company. But what exactly does this phrase mean to us?