Case study: Inspiring new product development for beverages

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THE BRIEF

To stimulate new product development by exploring and identifying new opportunities in beverage consumption, in and out of home for hot and cold beverages.
 

OUR APPROACH

Using our proprietary 3Sixty mobile research app we engaged with over 200 participants across Singapore for an extended period to track and understand each and every beverage occasion in real time.

A qualitative moderator guided and probed individual feedback and facilitated group discussions amongst participants who were required to upload videos, pictures and written data on their experiences.

Beverage case study

Four quantitative questionnaires formed part of the data collection to provide further insight and certainty to the qualitative data gathered.
 

THE OUTPUT

5,500 drinking occasions captured, 3-4 unique daily moments per respondent per day logged, 4000 pictures uploaded to accompany answers, a 95% completion rate with 99% response rate to quantitative questionnaire and over 3000 group discussion messages….all fully analysed by InsightAsia and presented to our Client.

Want to discover how our research expertise can uncover new opportunities for your business? Get in touch today.