Getting to know Vietnam: Key country facts

Vietnam

This month we’re focusing on market research in Vietnam, where we are currently expanding with our all-new office space.

Want to know more about Vietnam? We’ve put together this handy fact sheet to help you get to know the country better…

Country facts

Population breakdown

Ha Noi - 7,216,000
Ho Chi Minh city - 8,146,300
North - 25,513,300
South - 25,571,800
Central - 25,265,900 (2015)

Total population: 94,970,597 (2016)

Urban: 31,131,500 - 34.7% of population
Rural: 60,581,800 - 65.3% of population (2015)

Vietnam



Internet usage

Penetration: 53%
Growth rate: 6%
Average daily time spent on laptop: 4:19 hours
Average daily time spent on mobile: 2:33 hours (2016)

Economic indicators

GDP: 6.21% 
CPI: 4.74
CCI: 92 (2016)


Social media

Penetration: 48%
Growth rate: 31%
Mobile penetration: 43%
obile users: 12,000,000
Mobile growth: 41%
Average daily time spent online: 2:39 hours (2016)


Facebook

Active users: 46,000,000
Daily active users (vs total Facebook users): 59% (2016)
 

Messenger apps

Vietnam smartphone users
Messenger-app-activity-Vietnamjpg


Want to know more about local Asian trends and contexts? Get in touch today.

Sources:
Digital in 2017 Global Overview
Chat Apps Usage In Vietnam
The World Factbook: Vietnam