Continuous learning is an essential trait which we encourage our research teams to embrace at InsightAsia. Discover how we've been training our teams to make sure we keep ahead in a dynamic and fast-moving industry.
We’re working in a dynamic industry and a rapidly evolving consumer context, meaning we need to quickly grasp and understand emerging attitudes, behaviours and aspirations from all walks of life, all while keeping up to speed with new research methods and techniques.
Back in January and February, InsightAsia’s international team designed and piloted an online coaching programme for research teams to provide weekly bitesize inspiration on ‘Moving from data and observation into action and impact!” The programme consisted of a weekly 40-minute lecture on Google Hangouts by our International Director, Claire.
This was followed by 20 minutes of interactive discussion and exercises. The coaching programme ran for five weeks in a regular end of day slot in Asia - morning in Europe. Google Hangouts coped pretty well with all our chatter!
We used Trello as our training platform to enable us to easily share inspirational articles, videos and homework as well as serve as a cosy place to discuss and table questions virtually.
Trello worked beautifully as a collaboration tool. We designed and customised our Trello collaboration board to showcase the training themes across five weeks, upload further reading and video related to each theme in their relevant ‘buckets’, and created chat boxes for ongoing discussion and questions.
The course was structured into 5 thought provoking coaching themes:
- Why do we get paid to do what we do?
- Making the GREAT leap – from researcher to consumer insight expert
- Moving from findings to learnings and recommendations that our clients truly value
- Because good isn’t good enough…. Delivering with Impact!
- It’s a wrap! – Viewing participant vlogs showcasing impactful delivery of research insights and programme quizzes to reinforce and internalise key learning points.
Reactions from our brave Indonesian pilot participants, Eka, Merary and Leonie were encouraging…
We plan to roll out and repeat the programme across other InsightAsia offices in our quest to ensure we are continually improving our skills and the value of our research for our clients. Maju Terus!
To stay up to date with what's going on at InsightAsia, as well as the latest industry news, sign up to our monthly newsletter.