Product testing

In a dynamic marketplace, constant innovation and product improvement are essential.

Wherever you are on your journey, our Product Testing and Sensory Analysis Team is here to work with you, helping you understand:

  • how your new product performs against competition and your current offering
  • what aspect of the product is driving difference
  • ways to stay cost effective and still exceed customer expectations
  • what consumers want and need from your products, uncovering unmet needs
  • the full story behind why people use the category and the product, to establish critical touch points for improvement and innovation
  • whether there is hard evidence to back up your marketing claims.

We help global brands achieve this through:

  • an experienced and informed perspective on business in Asia
  • extensive testing facilities, equipped to work on any scale
  • analytical skills that uncover the patterns driving consumer feedback
  • constant development of cutting-edge research methodologies for optimising our understanding of product performance.

Contact us to know more and request our Product Testing Case study Kit.

Posted on February 22, 2016 and filed under Products and services.