Sensory analysis

Sensory analysis helps you avoid repeated customer testing, saving resources by critically evaluating new products before taking them to final consumer validation.

InsightAsia’s sensory scientists have experience in recruiting, training and managing expert sensory panels to help you in this process. Their expertise covers all elements of sensory evaluation using:

  • Spectrum
  • Quantitative Descriptive Analysis (QDA)
  • specialized sensory dimension evaluation.

We run ongoing sensory panels in Mumbai, Singapore and Manila, covering sectors from food to home care.

Reach out to us and get your prototypes ready for consumer testing with expert evaluation.

We use advanced sensory analytical methods, like preference mapping, to guide your technical team in getting to market faster, cheaper, with the right products.

Case study

The client:

One of the world’s largest fast-moving consumer goods companies, conducting sensory analysis in Mumbai.

What we did:

InsightAsia took over all of the client’s existing QDA and perfume panels, from design to execution to analysis and, finally, reporting.

We were trusted to handle the whole process, freeing up the client’s time and resources to focus on new product development.

We enhanced the programme’s capacity by recruiting and training a new QDA panels.

In just four months, InsightAsia implemented a full sensory analysis process with a completely bespoke team.

The result:

Our client benefitted from:

  • enhanced testing capacity
  • fresh eyes to evaluate and diagnose products
  • the ability to integrate consumer testing and sensory evaluation data for more focused improvement.
Posted on February 22, 2016 and filed under Products and services.