Posts tagged #Qualitative research

Managing multi-country projects: Where in the world?

How do we manage market research projects in different locations, cultures and time zones across Asia, all while ensuring we deliver high-quality results to our clients? We caught up with Wendy Lim, Senior Qualitative Research Manager at InsightAsia, to find out!

Bhinneka Tunggal Ika: The hallmark of InsightAsia

At InsightAsia, Bhinneka Tunggal Ika, or 'unity in diversity' is a theme which permeates at every level of the company. But what exactly does this phrase mean to us?

Spotlight on… Keat Long Lim, Managing Director at InsightAsia Malaysia

This month, we catch up with Keat Long Lim, Managing Director at InsightAsia Malaysia to learn more about what the Malaysian team get up to on a day-to-day basis. He also shared with us some of the latest updates in Malaysian market research.

Maximising the impact of disaster relief: Southern Thailand Tsunami case study

Find out how we conducted research in three provinces affected by the Southern Thailand Tsunami to maximise the impact of response to future disasters.