Take a look at how we streamed live on a mobile phone from a Kuala Lumpur supermarket to clients in London and San Francisco.
Gaining real, unfiltered insights into a culture or lifestyle is a crucial stage in the product development journey. That's why our qualitative user experience (UX) research teams have been out and about conducting street intercepts with clients.
IA's Marjolein Winkelman takes a look at the cultural pressures around marriage in Asia, and invites three single ladies to share their experiences...
With the high-profile sacking of manager Jose Mourinho from Barclays Premier League champions Chelsea, we look at the soap opera of English football and find out why it is so popular across Asia.
With the enormous global celebration of Christmas 2015 approaching, our team in the Philippines set out to discover the peculiar habits and traditions of people in this fascinating corner of the world.
Can’t get no satisfaction? Find out how InsightAsia’s clients are analysing huge customer bases without losing sight of individuals.
The 3Sixty app is revolutionising market research. Find out how you can use it to connect with your customers and share their experiences in real time.
Welcome to the new InsightAsia blog, which gives us room to explore topics that interest us as we analyse the consumer environment across Asia and to show our passion for the region.