How do we manage market research projects in different locations, cultures and time zones across Asia, all while ensuring we deliver high-quality results to our clients? We caught up with Wendy Lim, Senior Qualitative Research Manager at InsightAsia, to find out!
Working for InsightAsia involves a lot of hard work and dedication… but also some fantastic perks! With Bali off the cards because of the unpredictable Agung Volcano situation, find out where we're heading for our Annual Company Retreat.
Travelling around South East Asia doing multi-market research may sound like a dream job, but you need a sense of adventure - and a sense of humour - to make it as an InsightAsia International Researcher.
Our reporter Robert Good finds out what it takes to live life on the road from InsightAsia Account Manager Marjolein Winkelman.
Take a look at how we streamed live on a mobile phone from a Kuala Lumpur supermarket to clients in London and San Francisco.
Gaining real, unfiltered insights into a culture or lifestyle is a crucial stage in the product development journey. That's why our qualitative user experience (UX) research teams have been out and about conducting street intercepts with clients.
From discovering the science behind the sensory experience of handwashing clothes, to researching the meaning of design and getting inspiration from Pokémon Go, what have the InsightAsia team been up to this year - and what are they looking forward to in 2017?
To help our clients get a first-hand feel for real life in the back streets, homes and shops of Asia, we’ve been trialling mobile live streaming with our technology partners, HT Development.
In the excitement of reinventing and adapting market research methods through technology, we can’t lose sight of our key role as researchers: Understanding behaviours, attitudes and aspirations to help our clients build stronger brands and services.
See how InsightAsia can help your marketing team strike up a genuine dialogue with a spectrum of Muslim women in the ASEAN region.
Find out how InsightAsia’s advanced methodologies and deep knowledge of Asian cultures is helping a global giant unlock unmet consumer beverage opportunities across Malaysia and Singapore…