How do we manage market research projects in different locations, cultures and time zones across Asia, all while ensuring we deliver high-quality results to our clients? We caught up with Wendy Lim, Senior Qualitative Research Manager at InsightAsia, to find out!
Find out how we helped a global chocolate brand expand into Southeast Asia, where existing brand presence was negligible or non-existent.
Travelling around South East Asia doing multi-market research may sound like a dream job, but you need a sense of adventure - and a sense of humour - to make it as an InsightAsia International Researcher.
Our reporter Robert Good finds out what it takes to live life on the road from InsightAsia Account Manager Marjolein Winkelman.
We’re shining the spotlight on Shriya Maheshwari. Shriya heads up our Sensory Product Testing team in Mumbai, and has a lot to say about our distinctive approach to product testing and creating global winning products.
Simultaneous translation is a hugely important role. It’s a skill that lies at the heart of InsightAsia's work, but one that often gets overlooked. IA's Marjolein Winkelman reports...
InsightAsia works with global social media and ecommerce companies to help them understand how this new way of doing things in Asia came about, and how it differs to the digital West.
From Koh Phangan to Gili Trawangan via Halong Bay, Southeast Asia is a corner of the world beloved by all those who enjoy a good knees-up. And it’s not just travellers and gap-year enthusiasts who are getting in on the party. Healthy economic growth, a young population and a growing middle class combine to create a perfect cocktail that the global alcohol industry is keen to nurture.
With the high-profile sacking of manager Jose Mourinho from Barclays Premier League champions Chelsea, we look at the soap opera of English football and find out why it is so popular across Asia.
Are you based in Europe? Need help with your Asian market research? Our new International Project Team can help.
Company birthdays always trigger a little nostalgia. With InsightAsia embarking on our 18th year conducting market research in Asia, we’re reflecting on how our business has changed and how it will continue to evolve.