Posts tagged #street intercepts

Spotlight on Skinny: Directing research teams in Vietnam

This month, we caught up with Lien Phuong Tran (aka Skinny), Research Director at InsightAsia Vietnam, to discover more about the part she plays in delivering local market understanding and insights for clients in Vietnam.

Street Intercepts: Welcome to the real world

Gaining real, unfiltered insights into a culture or lifestyle is a crucial stage in the product development journey. That's why our qualitative user experience (UX) research teams have been out and about conducting street intercepts with clients.