Want to know more about Vietnam? We’ve put together a handy fact sheet to help you get to know the country better...
Bringing key Vietnamese market trends to the forefront of attendees’ minds, the “M2 Marketing & Media Network” conference addressed how the changes in Vietnamese culture and economy will be reflected in consumer trends throughout 2017.
So, what were my main takeaways from the day?
Learn more about our work designing university courses for new generation Vietnam
From discovering the science behind the sensory experience of handwashing clothes, to researching the meaning of design and getting inspiration from Pokémon Go, what have the InsightAsia team been up to this year - and what are they looking forward to in 2017?
From Koh Phangan to Gili Trawangan via Halong Bay, Southeast Asia is a corner of the world beloved by all those who enjoy a good knees-up. And it’s not just travellers and gap-year enthusiasts who are getting in on the party. Healthy economic growth, a young population and a growing middle class combine to create a perfect cocktail that the global alcohol industry is keen to nurture.
Director of InsightAsia Vietnam, Lien Phuong Tran, explores how her fellow Vietnamese are gearing up for the start of the New Year and how brands are helping them celebrate...
Take a look at the Director of InsightAsia Vietnam, Lien Phuong Tran, giving her thoughts on brands measuring the effect of their communications along with with the Deputy General Director of Suntory PepsiCo Vietnam.