Introduction
InsightAdvance is InsightAsia’s advertising research division. Experienced advertising research consultants help advertisers throughout the entire process from idea generation to making adjustments during the campaign. We provide marketers with insights that truly help to actively manage advertising campaigns and achieve maximum effectiveness.
Campaign Management
Advertising campaigns require large investments. The brand benefits are uncertain and depend on creation and media plan. A creative idea that looks and sounds great in the boardroom does not guarantee that the advert will be successful in real life.
Advertising campaigns compete in a highly cluttered environment. Among an ever increasing number of commercial messages, adverts try to get the attention of consumers who do not consider advertising to be very valuable to them. Adverts try to establish an emotional connection and teach something about a brand to consumers who are often not paying full attention.
To maximize the success of an advertising campaign, it needs to be actively managed. You can’t manage what you don’t measure. A successful campaign requires creation, analysis and optimization. |
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InsightAdvance Philosophy
InsightAdvance believes that creation and analysis are complementary. Analysis should not restrict creation. Analysis should guide creation to maximum effectiveness.
We do not use black box calculations to reduce a campaign to numbers. We use quantitative and qualitative consumer information to produce rich insights that help marketers to understand the dynamics of their campaign. This understanding enables immediate action to optimize the current campaign. Accumulated learning also improves decision making in the long run.
Solutions
InsightAdvance offers tools that help marketers manage their campaigns every step of the way:
Campaign Phase
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InsightAdvance Solution
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Idea generation
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coming soon
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Concept generation
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coming soon
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Storyboard production
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coming soon
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Finished copy
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Test Drive
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Campaign
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On-Track
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Test Drive
Regardless of the strength of the creative idea, details in the execution have a large influence on the success of the campaign. Branding, pack shot, voice-over, number of messages, etcetera – many aspects influence the success of a commercial. A pre-test identifies opportunities for optimization or can pick the best advert out of a number of versions before high cost are sunk into putting an advert on air.
InsightAdvance Test Drive uses a unique test situation and innovative research methodologies to find out how an ad will be perceived in reality, what its flaws are and how to adjust before going on air.
Download the brochure here.
On-Track
Tracking is important because campaign management does not stop when adverts are ready and the media plan is designed. Campaign management is a continuous process that has to be fueled by timely and actionable insights to get the most out of the campaign budget.
InsightAdvance On-Track closely monitors campaign effectiveness, increases understanding of advertising dynamics and supports decision making that will improve the effectiveness of marketing communication, during the campaign.
Download the brochure here.
Contact Information
Please feel free to email us directly at maarten.kallenberg@insightasia.com. We would be delighted to discuss your qualitative research needs with you.
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