MESH Planning
InsightAsia will be broadening its offering across the region through a strategic alliance with MESH Planning (www.meshplanning.com), the award-winning UK based company pioneering a 360 degree touchpoint approach, TROI (Touchpoints Return on Investment).
TROI is the only way for marketers to measure every single consumer interaction with their brands in real-time. This ability is providing clients with new insight into how different elements of a brand’s activities are working from traditional TV advertising to retail to consumer-generated buzz.
InsightAsia and MESH Planning have been delivering TROI studies across Asia for the last 18 months and have case studies from China, Thailand, the Philippines and Singapore.
Fiona Blades, CEO of MESH Planning said “After 18 months of successfully working together, I am delighted to be forming a closer alliance with InsightAsia. InsightAsia’s full service offices in Singapore, China, Thailand, Malaysia, Indonesia and the Philippines mean that MESH Planning’s clients will benefit from having good people ‘on-the-ground’ in the region.”
Claire Koch, Founder & Regional Director of InsightAsia emphasised the new abilities that working with MESH will bring. “It has been almost impossible to understand the contribution of different elements of a 360 degree campaign using traditional recall research approaches. The TROI real-time approach using participants’ own mobile phones opens up new possibilities for our clients. It delivers more accurate data, much faster, to clients looking for an ‘early read’ on campaigns, wishing to understand the detail of the customer journey or looking to take an audit on how people are connecting with brands in the market.”
About MESH Planning
MESH Planning (www.meshplanning.com), founded in 2006 by Fiona Blades and Stephen Phillips, is pioneering real-time multiple touchpoint research. At the UK annual awards dinner in 2008, MESH won more awards than any other research agency and continues to be nominated for awards during 2009. MESH Planning is part of the 38th Floor Group, which also includes Spring Research and Tuned In, a lifestyle research agency.
About InsightAsia
InsightAsia (www.insightasia.com) founded in 1998 by Claire Koch and Sajan Koch is a pan Asian full service research agency, headquartered in Singapore with fully owned offices in China, Indonesia, Thailand, Malaysia, and the Philippines. With a team of 100 full time researchers on the ground across Asia, InsightAsia is focused on bringing a more intimate understanding of the Asian consumer context & mindset, to assist clients create strategic & profitable solutions for the Asian marketplace.
About TROI
TROI is a revolutionary new way for advertisers to measure all consumer interactions with their brands in real-time, simply by using their mobile phone. It is able to measure every single consumer brand interaction – from all traditional paid-for media through to PR, word-of-mouth, experiential stunts, social networks and even incidental brand exposure such as references in songs.Participants use their mobile phone to send simple codes reporting every interaction they have with a brand in real-time and assigning it with a positive/negative emotional rating and purchase intent rating.
