Insight Asia was born in Jakarta in 1997.

From the outset our aim has never changed - to be of maximum value to our clients' businesses and provide optimum all-encompassing research solutions. 

From our strong qualitative foundations we added quantitative and in-house field services to our research capabilities. All elements of our offer are underpinned by rigour in our approach to each brief, a passion to uncover differentiating insights and a commitment to having a positive impact on our clients’ businesses.

Between 1997 and 2005 InsightAsia grew from its Indonesian core and offices were opened in Malaysia, Thailand and Singapore. Since 2007, we have expanded our footprint to include offices in Greater China, Vietnam and the Philippines.

Now headquartered in Singapore, and enjoying over 17 years of successful business, our story continues to be told. With over 120 employees region wide and access to world leading research technologies, such as our 3Sixty mobile research solution, we continue to grow our business by helping our Clients to grow theirs.


Founder Claire Koch is well known as one of Asia’s leading qualitative practitioners. Her reputation as a passionate and deeply insightful researcher with strong Asian sensibilities and global experience lives on in the company she created.