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Local Insights, Global Perspectives
Introduction
InsightAsia has been
conducting qualitative research across Asia since 1997. We have in-house
specialist qualitative research teams in all our offices. Each team is headed
by a qualitative research director with significant international experience in
qualitative research with global research agencies.
Our lead markets
typically conduct about 600 focus groups a year, as well as significant numbers
of in-depth interviews and in home immersions. This work is done in Asia’s
sophisticated urban centers as well as in secondary towns and remote villages,
giving our qualitative teams a unique on the ground perspective on local
consumer needs, behavior and aspirations.
InsightAsia has a
reputation for consistently delivering excellent qualitative research across
the region. We are an agency of choice
for young aspiring qualitative researchers who want to learn from the best in
the region and we are also well regarded amongst longstanding clients for our
ability to go beyond consumer response and elicit business relevant insights.
We are proud of the
fact that many of the world’s leading qualitative consultancies such as,
Flamingo, Sadek Wynberg, Nunwood, RDSi, Big
Picture, and TLE, have chosen to work with us for local project implementation
and servicing in the region. Working with some of the best researchers and
qualitative agencies globally, helps us keep abreast of international demands,
standards and methods.
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Research Craftsmanship
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Our
clients consistently praise us for the passion we bring to our work, our
willingness to go the ‘extra mile’ and our ability to consistently deliver
relevant business insights that assist and guide decision making rather than
confuse it.
They
also tell us that they find InsightAsia easy to work with.
For us
this is all part of “Research Craftsmanship” – the proficiency and
expertise that results from lots of hard work spent sharpening our skills
coupled with the ability to apply professional and business experience gathered
across many studies and many categories, a genuine interest and curiosity in
what we research, and most of all an understanding of what our clients need to
know in order to be able to move forward. |
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| Our Experience |
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We work across the region with both major
multinational companies and local conglomerates in the B2C and B2B arenas.
Repeat clients who have worked with us consistently
for the past 8 years, include Cadbury Schweppes, Coca-Cola, Danone, DiGi,
Nestle, and Unilever.
A significant proportion of our quantitative work is
from FMCG companies. We also have solid experience
in Telecommunications, Banking and Finance, Automobiles, and Employee and Corporate
HR studies.
Our social research specialists in Thailand
and Indonesia
have significant experience in managing qualitative projects for major aid and
funding agencies, as well as non government organizations.
Our reregional
qualitative team based in Singapore
regularly designs and manages multi country projects across the region.
The team has solid
experience designing and leading pan Asian qualitative studies working with
partner qualitative agencies in markets where we do not have our own offices.
In the past year, we have designed and led multiple studies in Vietnam, Philippines,
KSA, Sri Lanka, India, Japan
and New Zealand.
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| Our Facilities |
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We have excellent in house discussion rooms and viewing facilities in all
our offices.
Malaysia, Indonesia, Thailand
have two in house discussion rooms with two way mirror viewing facilities.
These facilities can each seat up to 12 clients comfortably. Our Singapore and Shanghai offices have one discussion room and
viewing facility in house.
In Singapore and Malaysia
we offer high speed web links, so if clients wish to they can watch focus
groups live on their own desk top, anywhere in the world.
We regularly conduct
focus groups and interviews beyond our own offices. In secondary towns we
typically hire appropriate hotel facilities and create a video link up. In
remote villages we use either a respondent’s home or local community facility. |
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| Key Services & Capabilities |
| We are not ‘model’ led, instead we focus on the issues our clients need
to address and customize our research design to ensure we are able
to provide clear and actionable answers. Our research designs typically utilize
focus groups and in depth interview methods, but also go further, often
incorporating pre tasking exercises by respondents, desk research, target
observations, accompanied shopping and integrating client workshops before and
during the research process. |
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| Our Qualitative Services
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Brand
Insight – diagnostic deep dive for
brand audits, brand strategy & brand positioning development. Also used for
due diligence.
Insight
Innovation Lab – facilitating workshops
with consumer sessions integrated, to assist client fast track idea generation
and evolvement
Insight
Concept Lab – workshops with consumer
sessions integrated, to assist client’s fast track concept development and
fine-tuning ready for quantitative validation.
Target
Immersions – half day to one day
observations & interviewing in the home, accompanied shopping in
stores, in their fridge and cupboards. Includes filming respondents, taking
pictures and observing them at work, cooking, cleaning, changing diapers,
feeding the kids, eating and washing & ironing clothes…!
Concept
Gestalt and Evolvement – for new
product or line extension idea assessment, or positioning development
Sensory Dives – to elicit important sensorial
cues and sensorial vocabulary and identify emotive sensory cues. Usually a
precursor to quantitative sensory research product profiling exercises led by
the Sensory Insight team.
Advertising
Development – for spotting potent
creative ideas to progress, & identifying ways to optimize communication
effectiveness
Design
Clinics - with design opinion leaders,
to set the horizon for design innovation, typically in the fast moving mobile
telecommunications space.
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| Pan Asia - Regional Qualitative Research |
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Our regional qualitative team based
in Singapore
regularly designs and manages multi country projects across the region.
Regional Qualitative Director
& IA Founder, Claire Koch, works ‘hands on’ leading regional studies, with
the support of the Singapore
based qualitative team.
The team has solid experience
designing and leading pan Asian qualitative studies working with partner
qualitative agencies in markets where we do not have our own offices. This
year, we have designed and led multiple studies in Vietnam,
Philippines, KSA, Sri Lanka, India,
Japan and New Zealand. |
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| Need Facility and Moderation Only? |
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We have no problem
working with agencies who simply want to hire our facilities and use our local
moderation expertise.
When providing
recruitment and moderation services only, we try to ensure you feel like you
are working with your very own agency and team. We can assist you with your
hotel bookings, travel arrangements, & local client coordination and
provide any on the ground support you may require. |
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| Contact
Information |
| Please feel free to email us directly. We
would be delighted to discuss your qualitative research needs with you. |
Ms. Claire Koch claire@insightasia.com |
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