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Insights Grounded on Fundamentals
InsightAsia’s
quantitative research practices address the key concerns clients express about
common practices in the research industry.
“Numbers, numbers everywhere, not an
‘insight’ in sight.”
“Don’t bury me in Bar Chart Hell’.
We do this by applying our version of the 4 P’s to the delivery of high
quality quantitative research.
People
Every
InsightAsia office has its own specialist quantitative research team. Each team is headed by a research director
with significant international experience with global research agencies.
Place
We have
the capability to run as large or as small a research project as the client’s
business needs demand in every one of our markets. We provide:
National coverage – Urban and Rural, Large cities
and Small.
Robust sampling procedures
Well trained interviewer teams.
Processes
We apply
rigorous Quality control procedures to ensure data quality. Our quality
standards are well known within the industry – one reason why leading global
agencies such as Milward Brown, IPSOS and Roy Morgan international regularly
choose InsightAsia as preferred fieldwork partner.
To ensure
that our researchers deliver more than just data, our in-house data processing
teams are equipped and trained in the use of statistical tools.
Products
Insight Asia employs a suite of proprietary products that address
different business needs, Developed and validated in-house, these are
customizable to individual client needs:
Foundational Insights through large scale Habits
and Attitudes studies.
Product testing using sophisticated Sensory
research tools.
New product development and Pricing research using
Discrete Choice Modeling.
Brand Health monitoring through continuous brand
tracking studies.
To ensure
that we go the extra mile beyond the expected, we work seamlessly with our
subsidiary “Synapse” to offer clients advanced data analytics and modeling
services encompassing:
Return on Marketing Investments.
Cross sell and Up sell models
Holistic understanding of consumers through
integration of different data sets via fusion techniques
Our
Experience
We work across the region with both major
multinational companies and local conglomerates in the B2C and B2B arenas.
Repeat clients who have worked with us consistently
for the past 8 years, include Cadbury Schweppes, Coca-Cola, Danone, DiGi,
Nestle, and Unilever.
A significant proportion of our quantitative work is
from FMCG companies. We also have solid experience
in Telecommunications, Banking and Finance, Automobiles, Employee and Corporate
HR studies and major social studies.
Our
regional quantitative team based in Singapore regularly designs and
manages multi- country projects across the region. Headed by Regional Quantitative Director S.
Ramesh, it has solid experience in designing and conducting pan Asian quantitative
studies, working with partner agencies in markets where we do not have our own
offices.
We regularly
provide Fieldwork and Data Tab services for agencies who want to use us as
their partners for their fieldwork needs in our markets.
Research Craftsmanship
Our clients consistently praise us for the passion
we bring to our work, our willingness to go the ‘extra mile’ and our ability to
consistently deliver relevant business insights that assist and guide decision
making rather than confuse it.
They also tell us that they find InsightAsia easy to
work with.
For us this is all part of “Research
Craftsmanship” – the proficiency and expertise that results from lots of
hard work spent sharpening our skills coupled with the ability to apply
professional and business experience gathered across many studies and many categories,
a genuine interest and curiosity in what we research, and most of all an understanding
of what our clients need to know in order to be able to move forward.
Contact
Information
To get
in touch, please mail.
Mr. S. Ramesh ramesh@insightasia.com
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