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Given our experience, specialization
and on the ground market presence in key Asian markets, SensoryInsight is a one-stop sensory research house for all Market Evaluation, New
Product Development, Product Optimization and Quality Control research needs in
Asia.
Our sensory
work encompasses the full spectrum of qualitative and quantitative research
techniques, managed and undertaken by a team of experienced research professionals
– across the Asian region.
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Our Approach to Sensory Consumer
Insights
We treat each research
project as unique and hence tailor our recommendation to fully address the
specific business issues at hand.
When it comes, for
example, to product development or product optimization, a combined approach is
used – trained sensory expert panel for product profiling (quantitative
descriptive analysis) and consumers for product liking information – providing us
a rich source of data for targeted product optimization!
We are looking beyond the
mere techniques, above all we are looking at the best solution to answer
business issues to allow clients to introduce products to the market that are truly
liked by consumers.
Our Sensory Consumer Research Experiences
The SensoryInsight
research team has comprehensive experiences working with sensory expert and
consumer panels (e.g. set up, recruitment, training, maintenance and
evaluation), using a wide array for sensory research methods such as
quantitative descriptive analysis (QDA), discrimination tests (e.g. triangle
test, duo-trio test, nAFC test), product-concept tests, as well as preference
and acceptance tests.
Our advanced data
analysis work covers all sorts of multivariate data analysis techniques, including
Drivers of Liking Analysis, Preference Mapping, and Predictive Modeling
(Reverse Engineering).
We have worked across
various product categories, amongst others Juices & Fruit Drinks, Breakfast
& Snack Food, Milk & Dairy Products, Alcoholic Beverages, Herbs &
Spices, Baked Goods, Confectionery Products, Meat Products and Fresh Products.
The SensoryInsight
research team is regularly attending sensory research events (e.g. SPISE
Symposium in Vietnam and the Pangborn Symposium in the US) to stay in touch
with latest trends and developments in the sensory world.
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Key Services & Capabilities
Our key signature sensory
research tools are:
 Product Profiler
Designed to provide
detailed product “fingerprints” - allowing for an excellent understanding how
products are perceived by consumers. Results give precise information about
specific product characteristics and their respective intensity, as it shows on
which attributes products are alike and on which they are different. This is a
vital step for a complete understanding of a product category.
Product Optimizer
The Product Optimizer is
our signature research tool for the entire product development and product
optimization process. The tool combines product profiles analyzed by a sensory
expert panel with consumer liking data to identify drivers of product liking
and to establish an optimal product profile to maximize product liking by a
given consumer segment.
SensoryConjoint
This is the cutting-edge
sensory research tool – combining intrinsic and extrinsic product features - to
extract vital consumer insights for your marketing strategy. It allows us to
measure and explain consumer decision-making by variability of products (taste,
smell, feel), concepts, packaging, emotions, benefits and marketing scenarios
to ensure market success.
Product Quality Monitor
The Product Quality Monitor is SensoyInsight’s
Retail Quality Audit and serves as a proactive and objective way to measure
product quality and consumer satisfaction. The tool provides vital information
on regular intervals, as consumers will evaluate various products either at the
POP (point of purchase) or POU (point of use).
Sensory
Seminars and In-house training
We also conduct sensory evaluation seminars to
provide interested delegates from the food and non-food industry with valuable
insights into sensory fundamentals as well as new trends. In addition, we offer
in-house sensory training at client venues. |
Sensory Research Team &
Contact Information
Please feel free to email us. We would be
delighted to discuss your sensory consumer insight research needs with you.
Dr
Dieter Walz -- dieter@insightasia.com
Dr Alma de
Leon -- alma@insightasia.com
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