Industry Specialization 

InsightAsia began as a qualitative research company specialising in FMCG.  We have progressively expanded as need and opportunity arose and today serve four business verticals.

	FMCG
	Banking and Finance
	Telecommunications
	Social & Public Opinion

Products

We offer a comprehensive range of products and customized research solutions to meet the 360^o intelligence needs of CEO's, Marketing Directors, Sales Directors and Customer Insight Managers. Our services include both qualitative and quantitative solutions for:

	Market Entry and feasibility studies
	Market & category segmentation, usage and attitudes
	Product Innovation & Development
	Product Testing and Sensory Research
	Brand positioning and Image Development
	Communication strategy, testing and evaluation
	Brand Health Tracking
	Customer & Employee Satisfaction measurement

Research Skills Specialization 

In each of our markets we have a mix of international experts and local experts dedicated to either qualitative or quantitative research. This ensures a higher skills level and breadth of experience within each research discipline. 

We have a long established reputation in the region as a quality provider of qualitative thinking and analysis. 

Our quantitative work is of a similarly high standard.  Today, it accounts for around 70% of our revenues. Importantly, we not only have high-level statistical and technical skills but also the proven ability to translate the numbers into a meaningful and actionable story.

Consultancy Services

Our team includes senior consultants providing added value consultancy services in the following areas: 

	Return on Marketing Investment measurement (ROI).
	Advanced analytics, data modelling and data fusion.
	Brand strategy workshop facilitation.
	Research Skills Training.

We have strategic partners in Bangalore with back office and data mining expertise to support our above consultancy services.