The changes taking place in the communications industry are truly revolutionary and Asia is at the heart of much of the coming expansion of wired and wireless networks. 

It is forecasted that by 2010, Asia Pacific revenues will contribute 32.2 percent of all global telecommunications revenues* 

The internet is the key to the communications revolution, but change extends well beyond the net, incorporating evolvements in optical, wireless, and next generation data networking.  It encompasses broadband access, intelligent buildings, networked appliances and advances in silicon, software and services.

InsightAsia is working with major telecommunications & internet technology providers across Asia, delivering specialized research services for both wired and wireless communication services. 

We have the capability to conduct telecommunications & IT research employing qualitative & quantitative methods, both consumer & business to business research, covering urban, secondary towns and remote rural locations, across Asia. 

Synapse, our advanced analytics consulting division, works with client data banks; leading assignments in the areas of up sell & cross sell analytics, churn analysis, and predictive modeling.

We conduct customized research studies on a repeat basis for leading telecommunications and IT companies across Asia, including Microsoft in the IT arena and Digi Malaysia in mobile services space. We have also conducted various projects over the past 10 years on a repeat basis, providing fieldwork services & full service research for: 

Mobile Service providers: Indosat, Telkom Indonesia, Excelcom (Indonesia)

Mobile Handset providers: Nokia, Samsung and Sony Ericsson. (Indonesia, Thailand, Malaysia)

Information Technology: Microsoft (Pan Asian) 

Our regional Telecommunications & IT industry team is led by Marcia Cabanes. Marcia has over 2 years telecommunications industry side experience working with Globe Telecom Philippines & more than a year telecommunications research service experience in Malaysia. She is supported by our research teams in each of our offices, many of whom have local experience in Telecommunication & IT research. 

Most of the work we conduct is customized to meet the unique needs of our clients.

Standard services we offer include: 

Telecommunication Product/Service Innovation Workshops - Facilitating consumer & client team sessions to generate new ideas for products and services. 

New Products and Services Testing and Evaluation - Consumer assessment of new telecommunications & IT products/service for exploration of possible value added features and fine-tuning directions.  This may include actual use of product or prototype, and development of potential positioning routes. 

Customer Service and Satisfaction Surveys - Determining aspects of service that are important to customers which can drive satisfaction. Pinpointing enhancements in product or service attributes and determining gaps between customer expectations and current service levels. 

Competitive Positioning Intelligence - Understanding competitive landscape which may be used to benchmark products and services. Establishing consumer perceptions of brand image, service delivery and product performance. 

Brand Tracking & Advertising Effectiveness Research - Assessing the impact and effect of advertising and promotions on consumer disposition towards telecommunications & IT services & brands. Understand potential effect on churn as well as loyalty.